An engaging and attractive mobile app will always get preference by the user than desktop apps.
Mobile Apps Are a Key Conversion Driver
The potential of mobile marketing is high, considering that half of the traveler’s journeys start on the mobile phone and that 50% of the millennial travelers have discovered a new travel company while researching on the mobile phone.
According to Google, one-third of mobile searches are related to a location. With businesses moving to a mobile-first approach, it is a safe bet that the mobile trend will continue.